Tuesday, November 24, 2009


I received a newsletter today and I believe the senders won't mind my copying & pasting here.
They have summed up what I have been thinking about for quite a while.
(article in whole at NearSeaNatural's blog)
And it won't hurt my feelings if my customers will take this suggestion to heart and not buy from me on Black Friday.

Southwest Creations Collaborative, and why we have no Black Friday deals.

And secondly, I know many people are out there looking for Black Friday deals, but you're not going to find anything special here. Why not? Multiple reasons, really. First, we want our employees to spend time relaxing and recuperating Thanksgiving weekend, instead of going crazy -- we're thankful for everyone who works here, and they need a break! Secondly, even though we're a business and we dearly love and appreciate our customers (and we truly do!), we think there's a very good point behind Buy Nothing Day. Our business is built around sustainability -- we're encouraging people to think about what they buy and make and do, and we know that's what our customers do; you don't need us to be your conscience! But Buy Nothing Day is built around the idea that just for a day, one of the busiest shopping days of the year, what if you refrain from buying anything? Do it in solidarity with the millions of people who have no choice, or to end up without a retail hangover the next morning. Do it just to prove you can! Adbusters, who founded BND, encourages you to "not only stop buying for 24 hours, but to shut off your lights, televisions and other nonessential appliances. We want you to park your car, turn off your phones and log off of your computer for the day." Go for a hike, read a book, sing a song, feed the birds ... we'll still be here when you come back online, and we'll have some marvelous fabrics and goodies waiting for you!

(Oh, and did you know that shopping online is greener than driving around to do your shopping? And that study didn't even take into account a business's eco-friendly practices, which should make you feel even better about buying from us!)

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